A trip deep into a temporarily built parallel universe of corporate showrooms, an annual transformation phenomenon that emerged in Davos after the last financial crisis in 2009. Jules Spinatsch, Davos-born artist, insider and outsider at the same time, takes us along the light and message-flooded Promenade road during the 2020 World Economic Forum WEF and the climate protest in the Swiss Alps. Stores, bars, hotels, churches and museums are hosting parties, talks, press conferences or spiritual sessions for finding the inner self, the next disruptive technology or connecting with others for a planetary upgrade. With a sharp essay by British author and ecological economist Tim Jackson recounting his visit to Davos.